"Using Analytics to Support Content Evangelization"
Presentation Resources

Presentation Materials

• Download Presentation slides

Social Media Resources

• Facebook Page Publishing Tools (see #5)
• Facebook Page Insights
• Facebook Page News Feed Targeting/Audience Restrictions
• Facebook Page Custom Audiences
• Facebook Page Lookalike Audiences
• Facebook Audience Insights
• Other Facebook Page Admin Tools Explained
• Best Practices for Images and Video (Upload a Video to a Facebook Page with Captions)
• Facebook Ads Beginner’s Guide
• Getting Started with Facebook Ads
• Facebook Ads Guide
• Export a .csv or .txt file from Constant Contact 

Web Analytics Resources:

• How to exclude internal site traffic in Google Analytics
• How to create and use Google Campaign URLs
• The complete guide on structuring your URLs
• Google Campaign URL builder
• IMPORTANT - Safely Migrating to Google Tag Manager with Google Analytics
• How to setup Google Tag Manager (VIDEO)
• Google Academy course on Google Analytics
• Google Academy course on Google Tag Manager
• Exploring Google Analytics Acquisition Reports
• Exploring Google Analytics Behavior Reports

6 Essential Google Analytics Reports:

• All Campaigns Report
• Landing Page Report
• All Pages Report
• All Pages Report - Navigation Summary Tab
• Content Drilldown Report
• Events Report

Other Resources:

• Twitter Analytics and Stats
• YouTube Analytics and Stats
• A Beginner’s Guide to Facebook Analytics
• Facebook Audience Optimization: What Marketers Need to Know 
• 26 Free Social Media Analytics Tools 
• Tools I Use: Facebook Advertising, Publishing, Apps and Metrics
• The MeetEdgar Blog